Businesses talk about quality customer experience and look for ways to improve customer experience instantly. But are they practicing what they preach? Let us look at the data:
According to Forrester’s 2016 U.S. Customer Experience (CX) Index Report, consumers said that only 1 percent of U.S. businesses deliver excellent customer service. The same research found that the customer experience stayed stagnant among Canadian businesses, and none of the U.K. companies received a top-rated score.
With everyone talking about customer experience, such a scenario was not expected. It clearly shows that most businesses are either clueless about customer experience or are too lazy to go that extra mile to give their customers a state-of-the-art experience.
Either way, businesses seem to have a lot to learn to improve customer experience. It will take many big and small changes to reach that place where they can deliver top-class customer experience.
Improve your Customer Experience Instantly – 5 Tips
1. Say thank you to a power user
Strengthening your relationship with your power users sometimes means going offline. Take the time to understand how your product fits into your customers’ lives. Recognizing them and appreciating their business in a uniquely meaningful way will make them feel special.
2. Personalize
It has been a trend for many pizza shops to draw a picture on the pizza box on personal request. Other businesses can learn from them and start entertaining personal requests on their packaging. While it takes an extra minute or two, such personalization sends a clear message to customers that they are seen and heard and that their decision to give you their business is appreciated by you.
For example – you can ask for your customer’s choice about how he wants to be addressed the first time he calls and use the same address every single time. This is particularly important during the trial period. Taking the time to connect with your customer personally builds a bond between the customer and the brand that the customer will remember when the trial is over.
3. Give away free stuff
One of the surest ways to make customers happy is to give them free stuff. But there is a difference between giving away useless stuff and providing customers with added bonuses that add value to their lives or their businesses. And do not forget to personalize the stuff. You see, not everyone will find the same thing interesting.
Therefore, a web personalization strategy can help you determine the type of free offer to offer to different customer segments.
4. Fix problems before they occur
One way of creating outstanding customer experiences and making customers happy is to solve your customer’s problems before they realize they exist.
The idea is to stay one step ahead of the customer. This will give you a chance to solve problems proactively and create a flawless customer experience. It also offers you ample scope for planning and personalizing your customer outreach.
5. Fix your ineffective signup form
Sign-up forms are often among the first things you see when visiting a product page for the first time. A lengthy form can be sent back to potential customers before you can explain what your product does.
Take time to re-evaluate your forms with the help of new and existing users. You should include their feedback to create a more professional, comfortable experience. You can incorporate some of these tips to improve your customer experience instantly.
