LEAD GENERATION SERVICES

LEAD GENERATION SERVICES

FUEL UP YOUR SALES
PIPELINE WITH
LEAD GENERATION SERVICES

Fill Your Pipeline — Scalable Lead Generation Services Powered by AI and Trained Outbound Specialists

Leads don't close themselves. Behind every signed contract is a conversation that started somewhere — a cold call that landed right, a follow-up email that came at the perfect moment, an appointment setter who asked the right qualifying question.

Fusion CX delivers end-to-end lead generation services for B2B and B2C organisations — from cold outreach and prospect qualification to appointment setting and SQL handoff. Our outbound teams combine human relationship skills with Omind's AI tools to build pipelines that sales teams actually want to work.

Get a Lead Generation Proposal

Tell us your target vertical, volume goals, and current CRM — we'll design your outbound programme.

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The Pipeline Problem

Why Most Lead Generation Programmes Fail

Most organisations know they have a pipeline problem before they admit it. The symptoms are familiar: marketing generates MQLs, sales ignores them; outbound calling delivers volume without qualification; appointment show rates are below 40%; cost-per-acquisition keeps climbing with no clear ceiling.

The failure is rarely about effort — it's about infrastructure. Effective B2B lead generation requires trained SDR talent, structured outreach sequences, real-time quality monitoring, and fast feedback loops between sales intelligence and dialler activity. Most internal teams can't sustain all four simultaneously. Most generic BPOs don't build to this standard.

Fusion CX does.

Unqualified Volume

Our agents follow structured qualification frameworks — BANT, MEDDIC, or custom — before any lead is handed to your sales team. No padding.

Low Appointment Show Rates

Confirmation sequences, personalised reminders, and pre-appointment nurture reduce no-shows to under 20% across our managed programmes.

High Cost-Per-Lead

AI-assisted outreach, structured cadences, and predictive dialler technology reduce the number of touches required per conversion — lowering cost structurally, not through shortcuts.

Poor CRM Hygiene

Every interaction is logged, tagged, and synced. Your CRM is cleaner after six months with Fusion CX than it was before.

Slow Programme Ramp

Boomsourcing — our dedicated outbound and lead gen delivery brand — maintains trained SDR benches ready to deploy within 14–21 days.

Services

What Lead Generation With Fusion CX Looks Like

Cold Calling & Prospecting

Our outbound specialists work from your ICP (Ideal Customer Profile) to build and work prospect lists across your target accounts. Calls are structured around proven talk tracks, delivered by trained agents who understand your value proposition and your buyers' objections. Every call is logged, every outcome captured, every learning fed back into script optimisation.

Appointment Setting

Appointments are only valuable if they happen — and if the right person shows up. Fusion CX manages the full appointment cycle: initial outreach, qualification, scheduling in your sales team's calendar, confirmation sequences, and no-show recovery. We define 'qualified appointment' to your specification — not ours.

SQL Qualification & Pipeline Acceleration

Not every lead is ready to buy. Our SQLfocused qualification process separates active opportunities from future nurture, ensures your sales team spends time on buyers who are ready to move, and maintains structured follow-up on pipeline that isn't yet ready to close.

Account-Based Outreach (ABM)

For enterprise B2B programmes where target account lists are defined and fixed, Fusion CX builds bespoke ABM outreach sequences — personalised to account, persona, and buying stage. Multi-touch, multi-channel, and fully integrated with your marketing automation.

Re-Engagement & Win-Back Campaigns

Lost opportunities and lapsed customers represent your highest-probability pipeline — they already know you. Fusion CX manages structured re-engagement campaigns with tailored outreach, updated value propositions, and decision-maker identification.

Inbound Lead Qualification

Inbound leads are only as valuable as how fast and how well you qualify them. Fusion CX handles inbound lead response, qualification, and routing — ensuring every web form, inbound call, and demo request is actioned within your defined SLA windows with a consistent qualification standard.

Technology & Tools

AI-Assisted Outbound — Smarter Outreach at Scale

Fusion CX's lead generation programmes are powered by Omind Technologies' AI stack, integrated with your existing CRM and marketing automation platforms.

01

Arya Agent Assist

Real-time prompt delivery during live calls — objection handling guidance, qualification question sequences, and compliance prompts surfaced in the moment, reducing agent hesitation and improving conversion consistency.

02

Semantify

Call and transcript analytics that surface the specific objections, competitor mentions, and qualification signals appearing most frequently in your outbound programme — turning call data into sales intelligence.

03

AI QMS

Quality monitoring across 100% of outbound interactions. Flags calls where agents deviate from qualification frameworks, miss compliance disclosures, or exhibit drop-off patterns before the key qualifying question.

04

Predictive Dialler

Maximises agent connect time by eliminating manual dialling, skipping voicemails, and queuing live answers — increasing productive talk time by up to 300% versus manual outbound.

CRM & Platform Integration

Works With Your Stack — Not Around It

Fusion CX SDR teams operate natively within your CRM environment. We manage full bidirectional sync — leads updated in real time, call recordings attached to contact records, and pipeline reports delivered in whatever format your sales leadership requires.

  • ✓ Salesforce Sales Cloud — native dialler integration, lead and opportunity management
  • ✓ HubSpot CRM — contact and deal sync, sequence integration
  • ✓ Microsoft Dynamics 365 — CRM integration and pipeline reporting
  • ✓ Zoho CRM, Pipedrive, and ConvergeHub — supported on request
  • ✓ Outreach.io, SalesLoft, Apollo — sequence and cadence integration
CRM & Platform Integration integration

Pricing Models

Flexible Pricing — Aligned to the Outcomes You Need

Per-Agent Hour

Fixed hourly rate per dedicated SDR agent. Best for programmes requiring full agent time and deep brand embedding.

Per-Appointment Set

Performance-based pricing — you pay per qualified appointment booked. Best for companies with clearly defined ICP and qualification criteria.

Per-SQL Delivered

Pricing tied to Sales-Qualified Leads delivered to your pipeline. Shared risk model — Fusion CX is invested in your close rate.

Hybrid Model

Base retainer covering agent costs plus a performance bonus per appointment or SQL. Most common structure for mid-market clients.

We discuss pricing during the first consultation and build a proposal based on your volume, vertical, and qualification complexity.

Case Study

218 Qualified Demo Appointments in Month One

Case study

A US-based SaaS company serving the healthcare administration market needed to build an outbound pipeline capable of delivering 200 qualified demo appointments per month for their enterprise sales team. Internal SDRs were generating fewer than 60 per month at significantly higher cost-per-appointment.

Fusion CX deployed a 12-agent SDR pod via Boomsourcing, built on a custom qualification framework aligned to the client's MEDDIC sales process. Arya Agent Assist was configured with competitor objection handling, and Semantify analysed call patterns weekly to refine the talk track in real time.

In month one: 218 qualified demo appointments delivered. Average cost-per-appointment was 34% lower than the client's internal SDR model. Show rate for appointments reached 78%.

THE FUSION CX-FACTOR

20+ Years of
Experience

40+ Locations,
15 Countries
28+ Languages

Report and
Analysis

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    FAQs

    FAQs

    How quickly can you ramp a lead generation campaign?

    Standard programme ramp is 14–21 days from contract signature — covering agent hiring or assignment, ICP alignment, talk track development, CRM integration, and dialler configuration. Fast-track programmes have launched in under 10 days for clients with pre-existing ICP documentation and CRM access.

    How do you define a qualified lead?

    We define it the way your sales team does. During programme design, we work with your sales leadership to codify your qualification criteria — whether that is BANT, MEDDIC, a custom framework, or a simpler set of thresholds (revenue, headcount, tech stack, timeline). An SQL is not counted until it meets every criterion on the agreed list.

    What CRM systems do you integrate with?

    We work natively in Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, and ConvergeHub. We also integrate with outbound sequences tools including Outreach.io, SalesLoft, and Apollo. If you use a less common platform, our technical team assesses integration feasibility in the pre-sale phase.

    Is B2B or B2C lead generation your strength?

    Fusion CX has strong capability in both. Our enterprise outbound programmes via Boomsourcing are built specifically for complex B2B sales cycles. Our B2C programmes — particularly in healthcare, insurance, and ecommerce — are optimised for high-volume qualification and rapid pipeline throughput. We assess the right model for your buyer in the programme design phase.

    Do you guarantee a minimum number of leads or appointments?

    On performance-pricing models, we share risk — but outbound performance depends on the quality of ICP definition, your offer's market fit, and the target list's accuracy. We set realistic targets collaboratively in the proposal phase and include ramp provisions for the first 30 days as we optimise the programme. We do not sell lead generation with unrealistic guaranteed minimums.