Before exploring lead generation strategies, ask six essential questions: Who? What? Where? When? How? and Why? Answering these will help you narrow down your list of lead generation companies if you plan to outsource.
1. “Who” Are Your Targets?
Defining your target is essential for each campaign. In inbound marketing, this is known as creating a target persona. Generalist campaigns waste time and money. Identifying prospects ensures your efforts are effective and allows for more customized, data-driven content to attract qualified leads. Start by analyzing your current customer segments. B2B lead generation services can assist with personalization and data-backed decision-making. Understand your target customers:
- Where they live
- Their income level
- Number of family members
- Job designation
- Online search patterns
- Buying behavior
- Questions they ask about your services or brand
The more you learn about your target persona, the more effective your lead generation strategies will be.
2. “What” Do Your Target Customers Want to Know?
Based on your findings, develop relevant content. Answering customer questions online on various platforms like social media or Q&A websites such as Quora is essential. Ensure you address only relevant questions related to your brand. Create content through newsletters, blog posts, slides, videos, and vlogs. Social media lead generation follows similar processes to understand customer interests.
For example, if you sell loans, focus on how a loan can help you study abroad or travel internationally rather than listing loan types. If you sell chickens, highlight the fun of backyard BBQ parties.
The goal is to generate interest before pitching product features. Top lead generation companies have the tools to generate interest among a defined target market.
3. “Where” Should You Promote?
One of the crucial aspects of B2B lead generation services is finding suitable platforms and channels to promote your brand. This may include multiple platforms and channels. For digital lead generation, consider landing pages, outbound email campaigns, text messages, website resources, and blogs for SEO lead generation. For in-depth content, use a download form or landing page to capture prospect information in exchange for premium content.
Phone-based lead generation was common until laws like GDPR required caller consent. Now, digital channels and social media lead generation are prominent for brand promotion and lead acquisition.
4. “When” Do Target Customers Convert to Leads?
This part is known as Lead Scoring. It’s a technique for ranking leads based on sales-readiness. Lead generation companies use lead scoring models to evaluate leads, assigning points or ranks like A, B, C, D, and terms such as ‘hot,’ ‘cold,’ or ‘warm.’ The next step begins when a lead is ready for the sales team.
A data-driven lead generation call center treats each lead differently and adopts a personalized sales approach at different customer journey stages.
5. “How” Do You Track the Leads Generated?
Tracking lead targets isn’t enough. You need to determine lead quality as well.
- Set transparent goals
- Use metrics for monitoring and measuring results like CRT, Conversion Rate, Cost Per Lead, Time to Conversion, and ROI
- Use CRM to track lead sources.
Most lead generation companies use CRM platforms like HubSpot, Zoho, Salesforce, and Pipedrive. These platforms help set objectives, track success, and connect the dots of lead generation and closure.
Fusion CX helps companies manage lead processes through CRM, from reaching out to your audience to converting leads into customers.
6. “Why” Choose Fusion CX as Your Lead Generation Services Partner?
Understanding why companies choose Fusion CX can clarify why we are an ideal inbound call center partner. Align your business with your outsourcing partner and involve your sales and marketing departments to establish a clear, unique selling proposition.
Fusion CX Helps You Generate Leads
We are one of the top lead generation companies and our services range from B2B/B2C lead generation, telemarketing, co-reg leads, and data marketing lead generation. With a multi-location, multichannel, and multilingual call center model, we help you meet lead targets, nurture leads, and retain customers.
Want to learn more about how we can support your lead generation efforts? Contact us today!
