THE ROLE OF CX MANAGEMENT
IN TRANSFORMING THE
BFSI LANDSCAPE
THE ROLE OF CX MANAGEMENT
IN TRANSFORMING THE
BFSI LANDSCAPE
Ever-increasing competition in the BFSI landscape has heavily impacted customer preferences and decision-making, causing financial enterprises to revamp their business models from a product-centric approach to a more customer-centric approach. As a result, brands in the industry have been forced to improve their CX management practices and implement the latest digital trends to offer superior-quality services to their customers. In the current business landscape, brands must ensure appropriate technological integration and a customer-first approach to their business practices to ensure sustainable and future-ready operations that can drive long-term success.
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