25 Non-Core Activities That A Business Can Outsource

Outsourcing is no longer just a cost-saving tactic; it’s a transformative strategy that can fuel growth, enhance agility, and improve your bottom line. According to a Deloitte study, 70% of companies outsource to reduce costs, while nearly 40% focus on accessing innovation and improving business processes through outsourcing. With these insights in mind, here are 25 non-core activities that your business should consider outsourcing to boost efficiency and drive success.

Marketing and Sales

1. Inbound Marketing
   Did you know that businesses leveraging inbound marketing strategies generate 54% more leads than those relying solely on outbound methods? Outsourcing inbound marketing to experts ensures your business attracts and converts high-quality leads through tailored content and data-driven strategies.
2. Content Creation and Blog Management
   Companies that publish regular blog content generate 67% more leads than those that don’t. Outsource your content creation and blog management to professionals who can craft engaging, SEO-friendly content that drives traffic and builds your brand’s authority.
3. Marketing Campaigns
   Outsourcing marketing campaigns to specialized agencies allows you to tap into creative minds and strategic thinkers who can design and execute campaigns that resonate with your target audience, leading to better ROI.
4. Advertising & Promotions
   Advertising is a specialized field that requires a deep understanding of market trends and consumer behavior. Outsourcing this function ensures that your promotional efforts are both innovative and effective, reaching the right audience at the right time.

Administrative and Support Services

5. Customer Support
   With 86% of customers willing to pay more for a better customer experience, providing exceptional support is crucial. Outsourcing your customer service to a dedicated provider like Fusion CX ensures that your customers receive top-tier support, 24/7.
6. Answering Services
   In today’s fast-paced world, customers expect quick responses. Outsourcing answering services can significantly improve your response times and overall customer satisfaction, ensuring that no call goes unanswered.
7. Scheduling
   Efficient scheduling is essential for maintaining productivity. By outsourcing scheduling tasks, you free up your internal resources to focus on more strategic initiatives, while ensuring that appointments and meetings are managed flawlessly.
8. Administrative Tasks
   Routine administrative tasks, such as data entry and email management, can bog down your team. Outsource these duties to increase efficiency and allow your staff to focus on higher-value activities.
9. Appointment Setting
   Your sales team’s time is precious. Outsourcing appointment setting ensures that your salespeople spend more time closing deals and less time managing calendars.

Financial Management

10. Payroll Processing
    Payroll errors can be costly, both financially and in terms of employee morale. By outsourcing payroll processing, you can ensure accuracy, compliance, and timely payments, all while freeing up your HR team to focus on employee engagement.
11. Accounting
    Accurate financial records are the backbone of any successful business. Outsourcing accounting services ensures that your books are in order, your cash flow is managed, and your business remains compliant with financial regulations.
12. Tax Services
    Navigating the complexities of tax regulations can be daunting. Outsourcing tax services to experts helps you stay compliant, optimize your tax strategy, and avoid costly penalties.
13. Bookkeeping
    Bookkeeping might be routine, but it’s critical to your financial health. Outsourcing this task ensures that your financial records are up-to-date, accurate, and ready for review at any time.

IT and Technical Services

14. Web Development
    In the digital age, your website is often the first impression customers have of your business. Outsourcing web development ensures that your site is not only visually appealing but also functional, user-friendly, and optimized for search engines.
15. Technical Support
    With businesses losing an estimated $1.55 million each year to IT downtime, having reliable technical support is non-negotiable. Outsource your IT support to ensure that any issues are resolved quickly, minimizing disruption to your operations.
16. Data Entry
    Data entry is a time-consuming task that requires a high level of accuracy. Outsourcing this function can save you time and reduce the risk of errors, allowing your internal team to focus on more strategic activities.

Human Resources and Training

17. Human Resources
    From recruitment to compliance, HR is a complex field that requires specialized knowledge. Outsourcing HR functions allows you to access this expertise without the overhead of maintaining a full-time HR department.
18. Sales Training
    Well-trained sales teams are more effective and close more deals. Outsourcing sales training ensures that your team is equipped with the latest techniques and tools to succeed in today’s competitive market.
19. Leadership Development Programs
    Investing in your future leaders is crucial for long-term success. Outsourcing leadership development programs provides your team with high-quality training that prepares them for the challenges of tomorrow.

Specialized Business Services

20. Market Research
    Making informed decisions requires accurate data. Outsourcing market research to specialists ensures that you receive comprehensive, actionable insights that guide your business strategy.
21. Business Continuity Planning
    Every business needs a plan for the unexpected. Outsourcing business continuity planning helps ensure that your company can continue operations during crises, safeguarding your reputation and bottom line.
22. Plant Clearing
    Maintaining a clean and efficient facility is essential for productivity. Outsourcing plant clearing services helps keep your workspace safe and compliant with industry regulations.
23. SEO Services
    SEO is a constantly evolving field, and staying on top of the latest trends can be challenging. Outsourcing your SEO efforts to experts can significantly improve your online visibility, driving more traffic to your website and increasing conversions.
24. Lead Generation
    Quality leads are the lifeblood of any business. Outsourcing lead generation allows you to tap into specialized expertise, ensuring a steady stream of qualified prospects for your sales team.
25. Content Marketing
    Content marketing generates three times as many leads as traditional marketing, and costs 62% less. Outsource your content marketing to professionals who can create engaging, relevant content that resonates with your audience and drives conversions.

Conclusion

Outsourcing non-core activities is not just a way to cut costs—it’s a strategic move that can enhance efficiency, drive growth, and position your business for long-term success. By partnering with specialized service providers like Fusion CX, you can leverage expert knowledge, reduce overhead, and free up your internal resources to focus on what you do best.

Fusion CX offers comprehensive BPO voice and non-voice process services, tailored to meet your business needs. Visit Fusion CX today to discover how our dedicated outsourcing solutions can help you save money, stay ahead of the competition, and drive your business forward.