Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and potential customers. It organizes, automates, and synchronizes marketing, sales, technical support, and customer service processes. CRM software is essential for sales and service-oriented businesses, making it a highly discussed topic in technical blogs.
Key CRM Software Platforms and Functions
CRM software is installed across various platforms with different functionalities:
- Sales Force Automation – Streamlines the sales process.
- Marketing – Tracks and measures campaigns across multiple channels.
- Customer Service and Support – Manages and assigns customer requests.
- Appointments – Automatically suggests suitable appointment times.
- Analytics – Monitors client actions and preferences to boost sales.
- Social Media – Integrates with platforms like Twitter, LinkedIn, Facebook, and Google Plus to communicate with customers.
- Small Business – Combines emails, documents, jobs, faxes, and scheduling for individual accounts.
- Choosing the Right CRM
With customers interacting through more channels than ever, selecting the right CRM software can be overwhelming. Whether you’re buying a CRM for the first time or switching providers, it’s a significant decision. Researching market leaders can provide a useful comparison framework, even if they aren’t the perfect fit for your needs.
CRM Software Industry Overview
The CRM industry is worth $10 billion, with nearly 400 solutions available. To narrow down choices, a popularity index based on customer numbers, user base, and social presence can be helpful. Fusion CX Group emphasizes transparency and recommends thorough research to find the best CRM solution for effective customer support.
| CRM Vendors | Users | Customers | |||
| Salesforce | 2,000,000 | 100,000 | 108,703 | 203,127 | 91,474 |
| Sage | 4,265,000 | 83,000 | 8,108 | 3,582 | 18,504 |
| SAP | 8,000,000 | 10,000 | 14,165 | 6,570 | 199,009 |
| Zoho | 5,500,000 | 25,000 | 10,667 | 16,558 | 5,580 |
| Microsoft Dynamics | 2,700,000 | 36,000 | 12,942 | 12,977 | 30,210 |
| Oracle | 4,600,000 | 5,000 | 10,804 | 6,271 | 534,498 |
| Maximizer | 1,000,000 | 35,000 | 1,844 | 290 | 914 |
| Apptivo | 70,000 | 40,000 | 8,942 | 3,252 | 279 |
| GoldMine | 1,000,000 | 20,000 | 1,085 | 119 | 49 |
| Sugar CRM | 1,000,000 | 7,000 | 7,625 | 2,890 | 3,208 |
This data also shows that 40 percent of the organizations are using CRM software, 40 percent the numbers of users of the software and 20 percent is the company social media presence. Here you will find a comparison to the 10 leading CRM software solutions in the United States.
The research and the ranking are based upon the popularity index and not on any kind of other statistical measure. This is a great source has facilitated the outbound call centers of India, as they can easily compare the solution before they purchase one.
Choose the best CRM for a better customer acquisition over your competitors and stay ahead in your marketing approach! Having a long and interesting business experience, Fusion CX firmly believes that having a good CRM software work for you means bad news for your competitors.
