As the world continues to grapple with the fallout from COVID-19, industries worldwide strive to recover. The Travel & Tourism sector has been one of the hardest hit. With 90% of the global population under travel restrictions and many people staying home to avoid infection, the sector reached a near standstill. Communities that rely on tourism are still bearing the brunt of zero revenues, and millions have been furloughed or laid off. According to the WTTC’s baseline scenario, over 121 million Travel & Tourism jobs, including those in travel call centers, and an estimated US$3.4 trillion in global GDP could be lost due to COVID-19.
Despite these challenges, Travel & Tourism leaders have remained resilient, working tirelessly to redefine the sector. They have focused on enhancing traveler safety, supporting their workforce, and aiding local communities. Reviving the industry will require a globally coordinated approach, improving the seamless travel experience, embracing new technologies, enforcing global health protocols, and rebuilding traveler confidence. A key component of this revival is adopting new-age customer management through travel call center outsourcing. Outsourcing customer management to a new-age travel BPO offers numerous benefits, from customer acquisition to retention.
Enhancing Brand Awareness
A travel call center can significantly boost brand awareness. Multilingual travel and hospitality call centers can engage a broader audience and expand market reach through multilingual brand awareness campaigns, generating better leads.
Generating Conversion-Ready Leads
The right travel call center can fill your sales pipeline with conversion-ready leads. They employ various lead generation tactics, such as telephone lead generation, co-registration lead generation, and online lead generation, while ensuring regional industry compliance. These methods are highly effective and cost-efficient.
A travel BPO offering lead generation and lead nurturing services ensures that all leads are ready for conversion by the time they reach your sales team, making prospects ready to make reservations.
Cost-Efficient Customer Acquisition
Customer acquisition is one of the most expensive endeavors for any business, especially in the post-COVID world. Travel businesses aggressively pursue customer acquisition, so competition is fierce and acquisition costs are high. However, partnering with a multichannel, multilingual global BPO for the tourism industry can significantly reduce these costs.
Providing End-to-End Customer Management
Offering 24/7 end-to-end customer service across multiple languages and channels, including voice, chat, email, and social media, ensures that customers receive timely support. This boosts customer satisfaction and helps deliver a superior CX, a major differentiator in business and key to customer loyalty.
Excellent customer service is more crucial than ever in the post-COVID era. Customers will have numerous questions about safety measures and required documents. Failing to address these questions promptly can lead to customer attrition and damage to your brand reputation.
Boosting Customer Retention in the Tourism Industry
Earning customer loyalty is challenging in this competitive age. With every travel business offering discounts and promotions to attract new customers, retaining existing ones is often overlooked. A state-of-the-art travel call center can help you run loyalty programs to engage with existing customers, fostering better relationships. These programs can turn customers into brand loyalists who promote your brand through word of mouth, the most powerful tool for brand awareness.
Navigating Post-COVID Challenges for Effective Customer Management in the Tourism Industry
Partnering with the right travel and hospitality call center can enhance customer management. Improved brand awareness and lead generation provide better exposure, while superior customer service and retention programs ensure an exceptional CX at every touchpoint. Effective customer management is crucial for overcoming post-COVID challenges in the tourism industry.
Unlock the Full Potential of Customer Management in Tourism
Ready to elevate your customer management strategy? Partner with a leading travel and hospitality call center to enhance customer engagement and retention. Connect with us today to learn how our new-age customer management solutions can help your tourism business thrive in the post-COVID era.
